Vinebud

Branding.

Pairing you with your perfect glass of wine. Let science be your sommelier. By linking all the wine grape data they coded with their own specially developed algorithm which analyses your taste-profile. The two work in tandem to make personalised recommendations of grapes you'll love. Empowering the modern wine drinker to buy with confidence and explore the great wide world of wine.

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Together we created a cool, fresh brand to disrupt the traditional wine world. An emblem was created out of the V for Vinebud, a red wine glass + a white wine glass. This creates a unique, brand identity that can be used throughout all touch points. The wording for Vinebud has a slant to the I which with the V creates a subtle W conveying the word wine as well as vine. A light-hearted tone of voice has been introduced to convey the accessibility of the brand.  

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