The Paddock

Branding. Vehicle Interior Design. Website. Print. Social. Apparel.

I have been with The Paddock from the very beginning. We worked on the whole package - branding/website/vehicle design and interior styling/printed material. There is an equine theme to the bars, originally trading with a horsebox and now with the addition of the horse carriage. This was something i wanted to express within the brand identity. 

The simple whip graphic created a clean, modern icon that could be used throughout all communication alongside the bold white fencing to frame the messaging and support the equine theme. This runs right through to the copy, with the drinks packages named after the 3 main horse gaits - The Trot, The Canter, The Gallop.

The website needed to be informative but get across the personality and professionalism of the Paddock owners. 90% of bookings come through the website.

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