The Crafty Cow

Branding. Shop Interior Design. Print. Website. Social. Apparel.

The Crafty Cow started off as a craft beer bottle shop and grew into an independent coffee/craft beer shop in the heart of Penn Hill, Poole, Dorset. Stocking thoughtfully curated collections crafted by independent makers throughout the UK with many local makers. I have been involved with all aspects of this identity from the brand mark to the shop interior, website & social media.

The brand pattern was born from the counter tiles, a strong geometric black and white pattern. This inspired the brand identity throughout, bold, strong patterns and typography. A warm mustard palette was introduced to add a little friendly warmth to the brand.

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