Free From Beer Co.
A gluten free craft beer that does not compromise on flavour. The task was to turn the clients idea of a tasty gluten free beer into a living, breathing brand. From logo to can, pump/keg clip, glassware, stationery and apparel. Since launching the company has been listed in a number of establishments across the country and have started to retail in supermarkets.
Taking direction from the client we went with a circular lock up with a solid line running diagonally through it representing a 'Free From/No Entry' sign. This is also used to depict the flavour variant.