Field Honey Farms came about in the late 1970’s in the Thames valley. Robert Field relocated to the Isle of Purbeck in 1993 and since then he has hives located at various farms and estates between Swanage and Salisbury Plain. I worked closely with Field Honey to refresh their brand identity and packaging.
We introduced a softer, feminine colour palette and bespoke illustrations and added some personality to the labels to describe each honey. By making these changes and using the layout more effectively we could get more of the unique brand identity onto the jar label.