Eight Arch Brewing Co.
Branding. Packaging. Print. Website. Apparel.
Award winning local craft beer brewery Eight Arch and I have been working together since the re-brand on all aspects of the creative direction. The brief was to create a consistent, stand-out brand, that would have a bold presence on shelf. From logo to can, pump/keg clips, glassware, presentation boxes, signage, stationery and apparel. Since the re-brand Eight Arch have had a number of new stockists and have now gone international.
We wanted to take a different approach to the illustration style craft beer breweries had adopted. We went for a very clean, simple identity, highlighting the bridge arch (from the town the brewery is based and named after). The top half of the brand is always displayed in the same way ensuring consistency and the bottom is where we can experiment with colour and pattern.
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