Drift + Co.
Inspired by ocean travels. Drift + Co hand pour small batch scented candles + diffusers from their South coast base of Dorset, UK. The ocean is their floating home and they wanted to give back to it (and smell good doing it) with 10% of profits going to surfers against sewage.
We created a minimalistic brand identity + bespoke icon system for each product that conveys specific locations from their ocean travels. The intentional versatility of the logo allowed us to create bold, stand out packaging amongst the sea of same (sorry couldn't resist a sea pun).
The full process. From initial design concepts to the printers cutter guide.