Clever little things for mum + baby. Coobabyboo aims to design and develop products that improve the lives of mothers and babies. It was inspired by the founders experience as a mother and also as a midwife. Facing different challenges daily inspired the invention of different products that make life easier enabling parents alike to spend quality time with their children.
We wanted to create a warm but expert identity. The clean, minimal scandi vibes do the perfect job.
A range of simple animal icons were produced to add a gentle softness to the brand, along with a fresh, innovative colour palette.